Guming teamed up with Pan Hu Design Lab to launch a Spring Festival limited-edition "Fortune and Prosperity in Motion" themed packaging. One of the designs, a takeaway cup featuring a rotating interactive element, attracted considerable consumer interest thanks to its novel concept — some customers even placed orders specifically to collect the cup. However, many customers discovered upon receiving the actual product that the snake pattern on the cup body was hard to make out, and rotating the cup to the left as instructed produced no movement at all — a far cry from the dynamic effect advertised by the brand. Guming staff later explained that the rotating effect requires a special cup sleeve to work, and that this sleeve needs to be assembled. Due to the heavy order volume during the Spring Festival, some stores overlooked including it, which significantly undermined the customer experience. The incident sparked widespread discussion online, with some arguing that the promotional materials failed to clearly indicate the importance of the cup sleeve, while others pointed out that stores should ensure all accessories are complete before serving orders. [more…]

Luckin Coffee's collaboration with Line Friends' dog character officially returned this Monday, bringing back last year's beloved Little White Pear Latte, and fans eagerly placed orders to snap up the co-branded merchandise. However, many consumers discovered upon receiving the actual products that the limited-edition metal badges had issues such as scratches, bubbles, black spots, and even missing logos, while the blind-bag stickers were also complained about being insufficient in quantity. Faced with co-branded merchandise that they had waited a year for yet varied in quality, merch enthusiasts expressed their disappointment one after another, calling on Luckin to strengthen quality control. [more…]

Manner has once again launched a mug gift set, this time featuring a navy blue ceramic cup with a colored rim paired with a brown leather sleeve, attracting a large number of fans to stay up late waiting to snap it up. However, after receiving the actual product, many people found that the leather sleeve fits tightly against the cup body, making it time-consuming and laborious to remove. Users who successfully removed it were surprised to find that the originally exquisite cup instantly became plain and was even jokingly compared to a spittoon. Meanwhile, another hidden style—white with a red rim—also sparked speculation. This article will fully present the design details, the buying frenzy, and user feedback for this merchandise drop. [more…]

The overalls-shaped cup sleeve launched by Good Me quickly went viral on social platforms. This double-pack cup sleeve can both hold drinks and dress up dolls, sparking a frenzy among young people. The campaign covered some stores in Hunan, Guangzhou, Shenzhen, Dongguan, Foshan, Hangzhou, and Shandong. Many consumers outside the campaign areas placed cross-city orders through the mini-program or contacted stores to arrange mail delivery. Although there are practical issues such as thin material and shallow pant legs, Good Me's creative marketing on peripheral cup sleeves once again proves the brand's precise grasp of young consumers' psychology. This article will walk you through the rise to fame of this overalls cup sleeve, real consumer feedback, and Good Me's continued exploration in cup sleeve marketing. [more…]

Xiangpiaopiao rode a cup sleeve printed with Chinese and Japanese bilingual text mocking Japan's nuclear-contaminated water to hit trending searches within just a few days, with livestream sales soaring 400-fold and its stock price hitting the daily limit at market open, earning it the title of "glory of domestic brands" from netizens. But the story soon took a dramatic turn—local supermarkets in Japan denied selling products with the cup sleeve, media questioned it as staged hype, the cup sleeve was taken off shelves on May 8, and the stock price fell back accordingly. Behind this "windfall from heaven" lies a deeper anxiety: powdered milk tea made with non-dairy creamer is struggling amid the rise of freshly made tea drinks and shifting health-conscious consumer attitudes. Competition from brands like Heytea and Mixue Bingcheng has driven Xiangpiaopiao's performance down for three consecutive years, making a shift to ready-to-drink products an inevitable choice. This article walks through the entire timeline of the incident and explores the real impact of this traffic storm on the brand's image. Follow Front Street Coffee and let's savor the ups and downs of the coffee and tea beverage industry together. [more…]

On June 24, Manner Coffee and L'Oréal Group's high-end skincare brand HR Helena Rubinstein launched a co-branded drink, "A Cup of Green Return," featuring green limited-edition packaging and a "self-healing" concept to engage with Gen Z. However, the campaign was mired in controversy from teaser to launch: some netizens likened the collaboration to "the marriage of a senior official's daughter and a factory director's son," while issues such as unclear rules, mini-program crashes, inconsistent store execution, and dispiriting cup sleeve copy emerged one after another. Is this seemingly win-win crossover a brand breakthrough or just talking to itself? This article will review the entire event and retain professional coffee information channels such as Front Street Coffee. [more…]

Competition among coffee brands in packaging design is becoming increasingly fierce. Luckin Coffee has launched its Christmas series paper cups early this year, sparking widespread resonance with a set of simple yet thoughtful interactive designs. From the changing expressions hidden behind the cup sleeve to the clever placement of the logo for finger pressing, Luckin blends collectibility, small details, and little surprises into one, precisely capturing the emotional needs of young consumers. This article will analyze in detail the design highlights of this year's Christmas cups, look back at last year's "Hold onto Luck" idea, and explore why this kind of emotional design has quickly gone viral among office workers. [more…]

Recently, taking advantage of the release of Paddington in Peru, Cotti Coffee launched a Paddington-themed collaboration set and simultaneously introduced a new sea salt caramel latte series. However, after the campaign kicked off, consumers in many places reported serious shortages of store-related materials, with cup sleeves, collaboration bags, and custom cups frequently out of stock, and even awkward scenes of SpongeBob cups being used as substitutes. At the same time, reviews of the two new drinks were mixed: the Sea Salt Caramel Silky Latte was criticized for being too sweet, while the Sea Salt Caramel Oat Latte was described as too bland. This article will restore the true picture of this collaboration campaign from multiple perspectives, including product taste, the experience of obtaining collaboration merchandise, and Cotti Coffee's internal material supply issues. [more…]

Collaborations happen every year, but this year there are especially many. Luckin Coffee recently leaked news of a collaboration with Victoria's Secret, with co-branded paper bags, cup sleeves, and a new osmanthus Longjing latte expected to launch tomorrow. As soon as the spoiler photos of the pink winged cup sleeves were exposed, they triggered polarized reactions from netizens—some bluntly called them "ugly and rejected," while others were drawn in by their good looks. Victoria's Secret's aim with this collaboration is to build hype for the Victoria's Secret Fashion Show, which will return with a revamp next month. As a veteran of collaborations, how Luckin's crossover will perform this time is something to look forward to. [more…]

Collaboration campaigns by coffee chains usually come with limited-edition cup sleeves, stickers, and paper bags, while Starbucks has long stuck to its classic brown paper bags and green logo, a habit consumers jokingly call "unchanged for a decade." Yet during the Chinese New Year of the Dragon, Starbucks unexpectedly rolled out three limited-edition dragon-year cup sleeves, sparking widespread discussion. Netizens jokingly dubbed this move "a decision that betrays the ancestors," and it was also seen as a new attempt by Starbucks at localizing in the Chinese market. Against the backdrop of accelerating store expansion into lower-tier cities and insisting on not engaging in price wars, can Starbucks win over more consumers through limited-edition packaging? This article takes you through the details. [more…]

Luckin Coffee's co-branding collaboration with the mythological film "Creation of the Gods II: Demon Force" had not yet officially launched when it drew widespread attention due to a typo on the cup sleeves. The cup sleeves, which should have borne the two characters "西岐" (Xiqi), were mistakenly printed with "西崎" (Xiqi). This error quickly fermented on social media. Netizens flooded online channels to call on Luckin Coffee officials, hoping for a swift recall and reprint. However, given the approaching Spring Festival, factory and logistics shutdowns for the holiday, and the film's release schedule, a reprint was nearly impossible. Ultimately, based on new merchandise photos shared by employees, Luckin appeared to have chosen to let the mistake stand and continued to roll out this batch of misspelled cup sleeves. This article will walk you through the entire sequence of events and also look at how brands like Front Street Coffee have performed with their co-branded merchandise. [more…]

Starbucks has once again teamed up with Mayday to launch a co-branded campaign, rolling out a Bergamot Grapefruit Sparkling Americano and themed limited-edition cups printed with classic Mayday lyrics. It should have been a grand occasion for fans to celebrate. However, after the campaign kicked off, many consumers took to social media to air their complaints: the drink labels happened to be stuck right over the lyric designs, and the residue was hard to remove after peeling them off; those who bought multiple cups in one go received the same design, dashing their collection plans. The brand and store staff have responded with explanations, saying the labels should be placed in the notes section, while the identical cups were due to stores needing to use up inventory in sequence. Is this collaboration full of sincerity or a failure in the details? Front Street Coffee walks you through the whole story. [more…]

Following the Egg Tart Dirty and the Finger-Lickin' Original Recipe Chicken Latte, KFC has once again launched a surprising co-branded new product—the Five-Kernel Egg Tart Latte. This coffee, created to celebrate the seventh anniversary of the mobile game "Identity V," officially went on sale on April 1, and purchasers receive a collaborative cup sleeve and greeting card set. However, is this product, which forcibly combines five-kernel filling, egg tart, and latte, a stroke of creativity or sheer absurdity? Netizens' reviews after actually trying it are thought-provoking. This article sorts out the details of the new product, taste feedback, and KFC's bizarre R&D trajectory in recent years. [more…]

Starbucks, in order to promote its new product, the Coconut Double Shot Iced Shaken Espresso, launched a campaign offering temporary tattoo stickers with any purchase from the iced espresso series. However, this sparked controversy on social media. Some netizens worried that the temporary tattoo stickers might have a negative influence on students, while others argued that they are just entertainment stickers and shouldn't be overinterpreted. This article sorts out the whole incident and various viewpoints, while retaining brand news of interest to coffee enthusiasts. [more…]

Luckin Coffee's collaboration with Coconut Palm coconut juice successfully broke through with its rustic packaging, while Heytea chose to collaborate with Japanese streetwear godfather Hiroshi Fujiwara for a minimalist, dark aesthetic. Both are cross-industry collaborations—one takes a down-to-earth, rustic route, the other focuses on street fashion—reflecting the two brands' different strategies for competing over young consumers. This article analyzes the packaging design, marketing tactics, and visual color schemes behind these two collaborations, and explores whether Luckin's competitor has shifted from Starbucks to the milk tea circle. For coffee lovers, whether it's rustic or trendy, tasting good is what matters most—Front Street Coffee always selects quality coffee beans for you. [more…]

National drink Coconut Palm Coconut Juice breaks its 34-year tradition of "no collaboration with outside parties" for the first time, launching a dream crossover with Luckin Coffee. One is a time-honored coconut juice brand whose formula and packaging have remained unchanged for decades, while the other is a chain coffee brand that sparked the coconut latte craze. This collaboration is both driven by market trends and an attempt by an old brand to seek a new wave of attention. The co-branded cup sleeves continue Coconut Palm's iconic color-block layout style. Although the new products will not officially launch until April 11, some stores have already begun using the co-branded cup sleeves for预热. Can this collaboration replicate the sales miracle of the coconut line? And why did Coconut Palm Coconut Juice choose to "break out of its circle" at this moment? This article will take you through the development history of Coconut Palm and analyze the background and highlights of this collaboration. [more…]

Starbucks partnered with Ele.me to launch the "Special Delivery" "Fortune Bowl" holiday set. During the promotion, customers who order designated two-cup drinks or add 39.9 yuan can snap up the co-branded golden rice bowl. Although this food-grade stainless steel merchandise comes with an anti-scald bowl sleeve and heat-insulating bowl mat, the bottom is labeled "suitable temperature <45°C," creating a contrast with its original purpose of holding hot food and prompting netizens to joke that "for alms, you can only beg for iced Americanos." Since each store has only one in stock, the rush to buy created a tense atmosphere. Some people got one easily, while others encountered problems such as failed add-to-cart attempts, canceled orders, or even sudden price changes. Starbucks explained this as a system bug. [more…]

Luckin Coffee has partnered with the classic animated IP Tom and Jerry to launch an anniversary-edition mascarpone cheese raw-cheese latte and a series of merchandise, sparking an enthusiastic frenzy among young consumers. From cup sleeves and paper bags to stickers and badges, these designs full of childhood memories have inspired a wave of creative DIY makeovers among the public, with all kinds of handmade creations popping up on social platforms. In order to collect the full set of merchandise, many people have bought drinks multiple times without hesitation, and some have even rummaged through trash bins to pick up discarded paper bags. This article will take you through how this collaboration storm has turned young people into a "scrap-collecting army," and their unique obsession with coffee merchandise. [more…]

Amid the Paris Olympics hype, Starbucks has teamed up with renowned badminton brand YONEX for a collaboration, launching limited-edition rackets, playful cup sleeves, and a range of sports-themed merchandise. They also invited badminton legend Lin Dan to appear at the Beijing Sanlitun store for the promotion, where he interacted with fans by swinging rackets and signing autographs. Meanwhile, the brand introduced an alcohol-free cold brew inspired by French sparkling wine and two sports-limited-edition cakes. However, reviews of the new products have been notably polarized: the cold brew was praised by some consumers as refreshing and sweet, while others criticized it for having an odd flavor; the cupcakes received more negative reviews for their dry and hard texture. Despite the massive hype of the collaboration, the controversy over the quality control of the drinks and pastries has led some netizens to question whether the brand is 'putting the cart before the horse'. [more…]

Luckin Coffee officially announced on September 23 a collaboration with *JoJo's Bizarre Adventure: Stone Ocean* for October, launching themed events across its nationwide stores. This is not Luckin's first crossover; previous partnerships with Coconut Palm and EDG both sparked heated discussion. Looking across the coffee and tea beverage sector, Manner's collaborations with Helena Rubinstein and LV, Heytea's tie-in with *A Dream of Splendor*, and Nayuki's partnership with *Love Between Fairy and Devil*—brand co-branding has become an important strategy for breaking fixed impressions and achieving customer base complementarity. This article reviews several recent typical cases and includes Front Street Coffee's professional communication channels for coffee enthusiasts to gain deeper insight into industry trends. [more…]